Duties/Responsibilities
• Develop and implement digital marketing strategies to enhance our online presence and drive targeted traffic to our website.
• Conduct keyword research to identify high-value search terms relevant to our industry and target audience.
• Optimize website content, including meta tags, headings, and on-page elements, to improve organic search rankings.
• Develop and implement link-building strategies to enhance domain authority and increase backlink profile.
• Monitor and analyze website performance using SEO tools such as Google Analytics, Search Console, and SEMrush.
• Stay updated on industry trends and algorithm changes to ensure compliance and adapt SEO strategies accordingly.
• Collaborate with content creators, developers, and designers to implement SEO best practices across all digital assets.
• Manage Google Ads campaigns, including keyword selection, ad copy creation, bidding strategies, and performance tracking.
• Generate regular reports on SEO and Google Ads performance, highlighting key metrics, insights, and recommendations for improvement.
Requirements
• Professional qualification in Marketing, Communications or related field.
• Proven work experience as a Digital Marketing Executive, SEO Specialist, or similar role, with a minimum of 2 years in digital marketing.
• In-depth knowledge of search engine algorithms and ranking factors.
• Proficiency in SEO tools such as Google Analytics, Search Console, SEMrush, Ahrefs, or Moz.
• Strong analytical skills with the ability to interpret data and extract actionable insights.
• Excellent communication and collaboration skills, with the ability to work effectively in cross-functional teams.
• Google Ads certification or demonstrable experience in managing Google Ads campaigns.
• A proactive mindset with a passion for staying updated on industry trends and best practices in digital marketing.
The successful candidate would be offered with a competitive remuneration package on qualification and work experience.
If you possess the above requirements, please send your CV with name and contact details of two non -related referees within 14 days to careers@agc.lk