Apple iPhone 16 Pro Max (New)

Personalise your Home Screen. Tint your icons with any colour.

Rearrange and resize apps and widgets. You can even lock or hide apps to protect sensitive information — it's your call

• Choose your controls. Swap out your Lock Screen controls for ones you love to use more often. Or you can assign a control to the Action button

• In the redesigned Photos app, your Collections are automatically organised by topic, like People & Pets

• Personalise every style even more with the new control pad, which makes it easy to adjust tone and colour simultaneously.

You can also use the slider to adjust the intensity of the specific colours, instead of applying a one-size-fits-all approach

• Our improved image pipeline also enables more creative styles, which allow you to customise the different moods of a photo through colour

Overview

Apple Intelligence protects your privacy at every step. With on-device processing and Private Cloud Compute, no one but you can access your data — not even Apple. The new Passwords app makes it even easier to access account passwords, passkeys, WiFi passwords, two-factor authentication codes and more. It stores them securely and syncs across your devices with end-to-end encryption. You can also control which contacts to share with an app, rather than giving it access to all your contacts. And you can choose to share more contacts over time.