Performance Marketing Executive – Job Description
# 💠 Key Responsibilities:
◾ Analyze the performance of digital marketing campaigns and customer journeys to provide actionable insights.
◾ Develop and maintain dashboards to monitor KPIs, ensuring continuous performance tracking and optimization.
◾ Implement tracking solutions and manage tags using tools like Google Tag Manager to ensure accurate data collection.
◾ Prepare and deliver presentations that effectively communicate findings and recommendations to stakeholders and clients.
◾ Continuously learn and adapt to new marketing analytics technologies, including Marketing Mix Modeling (MMM).
◾ Leverage knowledge of attribution models to improve campaign performance and ROI analysis.
◾ Collaborate with cross-functional teams to align analytics insights with broader marketing strategies.
◾ Identify trends and opportunities through data analysis to support strategic decision-making.
◾ Ensure data integrity and compliance with relevant privacy standards in all analytics initiatives.
◾ Stay updated with advancements in marketing analytics tools and methodologies to enhance effectiveness
# 💠 Qualifications:
◾ 2+ years of experience in marketing Executive, with a proven track record of delivering actionable insights.
◾ Proficiency in using tools such as GA4, Meta Ads Manager, and Google Ads platforms for campaign performance.
◾ Hands-on experience with customer journey and segmentation using CRM platforms.
◾ Strong knowledge of KPI monitoring, data visualization, and dashboard creation for performance tracking.
◾ Familiarity with implementing tracking solutions and managing tags through tools like Google Tag Manager.
◾ Understanding of marketing attribution models and their application in evaluating campaign ROI.
◾ Experience in preparing and delivering data-driven presentations to stakeholders and clients.
◾ Ability to learn and adopt new marketing analytics technologies, such as Marketing Mix Modeling (MMM).
◾ Excellent analytical, problem-solving, and communication skills, with attention to detail and a results-oriented mindset
𝐇𝐎𝐖 𝐓𝐎 𝐀𝐏𝐏𝐋𝐘 ✍️ :
Please forward your CV to careers@infiniteventures.lk or call 077 138 9471. (Make sure to mention the job position in the subject line of your email)
