STREET BURGER is a Gourmet Burger Restaurant Chain spanning 6 outlets with 100+ employees. In view of expansion, we are strengthening our Marketing team with passionate individuals who are ambitious of contributing to organizational growth in a competitive environment and willing to learn & improve as required.
🔷KEY RESPONSIBILITIES
🔘Marketing Strategy Development
# Work with Marketing Manager in developing, documenting and executing marketing plans to meet the restaurant’s business objectives.
# To Identify target audiences and create tailored campaigns to attract customers.
# Plan and execute promotional campaigns for holidays, special events, and new menu launches.
🔘Digital Marketing
# Manage the restaurant’s presence on social media platforms (e.g., Instagram, Facebook, TikTok, and YouTube).
# Create engaging content, including posts, photos, videos, and stories, to drive engagement.
# Oversee email marketing campaigns for loyalty programs, discounts, or events.
# Run paid advertising campaigns on platforms like Google Ads or social media.
🔘Branding and Public Relations
# Ensure brand consistency across all marketing materials and channels.
# Collaborate with graphic designers and photographers to produce high-quality visuals.
# Build relationships with food bloggers, influencers, and local media outlets
# Work closely with third-party agencies and production houses in building marketing/branding materials and running campaigns
🔘Customer Engagement
# Implement loyalty programs and other customer retention initiatives.
# Monitor online reviews and respond to customer feedback on platforms like Google and Instagram
# Organize events, tastings, or collaborations to engage with the community.
🔘Data Analysis and Reporting
# To generate insights & statistics by tracking the performance of marketing campaigns
# Prepare reports to measure ROI and identify areas for improvement.
# Monitor market trends and competitor activities to adjust strategies accordingly.
🔘Collaboration
# Coordinate with the operations team to ensure campaigns align with restaurant capacity and goals.
# Handle basic financial tasks related to marketing such as expense tracking, invoicing, budgeting, & reimbursements in collaboration with finance team
🔷QUALIFICATIONS
- Marketing Management Diploma or Degree
- Minimum 4-6 years of experience in Marketing within Hospitality industry
- Excellent oral (trilingual will be an advantage – English, Sinhala & Tamil) and written communication skills
- Proficiency in Social Media platforms and Marketing tools
- Strong organizational abilities and attention to detail
- Being a dynamic person with the ability to work under pressure
- Sound knowledge of Adobe Software will be an added advantage
If you’re looking for a excel your career with challenging role in a fast-paced environment, apply to join our growing team!
EMAIL your updated resume to the below ID - careers@streetburger.lk
or
Apply via - https://streetburger.lk/careers/
Subject line - "Senior Executive - Marketing"
