Telesonic Prestige Automobile Holdings, a joint venture between Telesonic, the flagbearer for Midea, the world's leading manufacturer of appliances and Prestige Automobiles, the people trusted with the BMW brand in Sri Lanka.
We are proud to introduce Sri Lanka’s most anticipated electric motorbike—an innovative fusion of advanced technology and contemporary design. This high-performance, environmentally conscious vehicle is poised to redefine urban commuting, offering a smarter, cleaner, and more sophisticated mode of transportation.
As we embark on this transformative journey, we are seeking passionate and talented individuals to join our team. Be part of a team that is setting new standards in sustainable mobility and driving progress in the automotive industry.
Brand Manager
Key Responsibilities
• Develop and execute comprehensive brand strategies to drive awareness and business growth.
• Conduct market research to identify consumer insights, market trends, competitor activity and brand expansion opportunities.
• Define and maintain brand positioning, ensuring consistency across all marketing channels
• Oversee brand identity management and ensure adherence to brand guidelines.
• Design and execute effective ATL, BTL and Digital marketing campaigns.
• Enhance brand presence through strategic visibility campaigns.
• Lead and manage new product development and successful campaigns.
• Plan and evaluate consumer promotions to boost brand engagement.
• Collaborate with cross-functional teams to ensure brand consistency across all marketing channels and to create competitive trade plans.
• Maintain strong relationships with key principals and address market shifts proactively.
• Plan and execute integrated marketing campaigns that enhance customer engagement.
• Establish and manage the budget for all brands and channel development programs and initiatives, collaborating with sales and trade marketing teams.
• Monitor and analyze brand performance metrics, adjusting strategies as needed to optimize results.
• Stay abreast of industry developments and emerging trends to improve strategic decision making.
Qualifications and skills
• Bachelor’s degree or professional qualification in sales & marketing from a recognized institution.
• 2-3 years of experience in marketing or brand management.
• Demonstrated success in creating and executing marketing campaigns.
• Experience in managing cross-functional teams and working in a dynamic environment.
• Proficiency in digital marketing, market research, and data-driven decision making.
• Excellent communication, negotiation, and strong analytical skills.
• Creative thinking and a passion for branding and consumer behavior.
The Successful candidates would be offered with an attractive remuneration package with other benefits based on qualifications and work experience.
If you have what it takes to be successful in this challenging role, please apply within 07 days of this advertisement via email careers@telesonicmobility.com indicating the position applied for in the
subject line of the email.
