Role Overview
We are seeking a motivated Sales Executive to join our growing commercial team. Reporting directly to the Sales Manager, this role will focus on expanding our product portfolio and growing sales across hotels, restaurants, cafés and the broader HORECA sector.
Key Responsibilities
• Develop and grow sales relationships with hotels, restaurants, cafés, caterers and other foodservice customers.
• Identify opportunities to introduce and develop additional SKUs and product categories, including meat, poultry, dry foods and other relevant kitchen and foodservice products.
• Work closely with existing and prospective customers to understand their purchasing requirements and identify opportunities to expand the range of products supplied.
• Work with local and international suppliers to identify suitable products, assess sourcing opportunities and support the introduction of new product lines.
• Identify market trends, competitor offerings, pricing and gaps in the market that can translate into new commercial opportunities.
• Prospect for new customers and actively develop the company's HORECA customer base.
• Prepare quotations, negotiate commercial terms and follow through on opportunities to close sales.
• Work closely with the Sales Manager, procurement and operations teams to ensure customer requirements are met.
• Take ownership of assigned sales targets and contribute to the overall growth of the business.
Candidate Profile
• Prior experience in the food & beverage industry is required, ideally in a sales or business development capacity.
• Experience selling to hotels, restaurants, cafés or other HORECA customers is strongly preferred.
• Experience working with suppliers and identifying opportunities to source and introduce new food products/SKUs would be a significant advantage.
• Strong commercial instincts with the ability to identify both customer and product opportunities.
• Good communication, negotiation and relationship-management skills.
• Self-motivated, proactive and comfortable developing new business.
Education & Qualifications
• Minimum G.C.E. Advanced Level (A/L) qualification or equivalent.
• A Bachelor's degree or other higher-education qualification in Business Management, Marketing, Sales, Commerce or a related discipline is preferred.
• Professional qualifications or diplomas in business management, sales or marketing will also be considered an advantage.
• Good proficiency in English is preferred, particularly for professional communication with customers and suppliers.
Compensation
We offer a competitive salary together with attractive performance-based sales incentives, providing strong earning potential for individuals who can successfully grow customers, sales and new product categories.
This is an excellent opportunity for someone with strong F&B industry knowledge and commercial drive to play an active role in expanding both our customer base and product portfolio within the HORECA market.
