Social Media Marketing Manager

The basic requirements for a **Social Media Marketing Executive** role typically include a mix of education, skills, and experience.

### **Educational Requirements:**

- **deploma** in Marketing, Communications, Business Administration, or a related field (though experience may sometimes outweigh formal education).

- Certification in **digital marketing** or social media tools (e.g., Google Digital Garage, Meta Blueprint, HubSpot Academy) can be an added advantage.

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### **Core Skills:**

1. **Knowledge of Social Media Platforms:**

   - Experience managing platforms like Facebook, Instagram, Twitter/X, LinkedIn, TikTok, and YouTube.

2. **Content Creation & Copywriting:**

   - Ability to create engaging text, image, and video content.

   - Basic graphic design skills using tools like **Canva** or Adobe Creative Suite are beneficial.

3. **Analytical Skills:**

   - Familiarity with social media analytics tools (e.g., Facebook Insights, Google Analytics, Hootsuite, or Buffer).

   - Ability to track KPIs such as engagement, reach, and conversions.

4. **Campaign Management:**

   - Experience in planning, executing, and optimizing paid and organic social campaigns.

   - Knowledge of **advertising platforms** like Meta Ads Manager and LinkedIn Campaign Manager.

5. **Communication & Teamwork:**

   - Strong interpersonal skills to coordinate with internal teams (e.g., content creators, designers) and external stakeholders.

6. **SEO & Trend Awareness:**

   - Understanding of social media algorithms and SEO principles.

   - Ability to stay updated with the latest trends, memes, and platform changes.

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### **Experience:**

- **1-2 years** of experience in social media management or digital marketing (junior roles may require less experience).

- Experience managing social media accounts for **brands or businesses** is a plus.

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### **Technical & Other Tools:**

- Familiarity with tools like **Hootsuite, Buffer, Sprout Social**, or **Later** for scheduling posts.

- Basic knowledge of photo and video editing tools such as **Photoshop, Illustrator, or Final Cut Pro**.

- Understanding of **CRM tools** (e.g., HubSpot) is an added benefit.

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### **Soft Skills:**

- **Creativity** and innovation to develop unique campaign ideas.

- **Time management** to meet deadlines and manage multiple campaigns.

- **Problem-solving ability** to handle platform issues or crises efficiently.

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Employers may also expect **proof of prior work** (e.g., portfolio or social media campaigns managed) and may test knowledge of KPIs or require completion of case studies during interviews.