Senior Executive - Branding & Marketing

STREET BURGER is a Gourmet Burger Restaurant Chain spanning 6 outlets with 100+ employees. In view of expansion, we are strengthening our Marketing team with passionate individuals who are ambitious of contributing to organizational growth in a competitive environment and willing to learn & improve as required.

🔷KEY RESPONSIBILITIES

🔘Marketing Strategy Development

# Work with Marketing Manager in developing, documenting and executing marketing plans to meet the restaurant’s business objectives.

# To Identify target audiences and create tailored campaigns to attract customers.

# Plan and execute promotional campaigns for holidays, special events, and new menu launches.

🔘Digital Marketing

# Manage the restaurant’s presence on social media platforms (e.g., Instagram, Facebook, TikTok, and YouTube).

# Create engaging content, including posts, photos, videos, and stories, to drive engagement.

# Oversee email marketing campaigns for loyalty programs, discounts, or events.

# Run paid advertising campaigns on platforms like Google Ads or social media.

🔘Branding and Public Relations

# Ensure brand consistency across all marketing materials and channels.

# Collaborate with graphic designers and photographers to produce high-quality visuals.

# Build relationships with food bloggers, influencers, and local media outlets

# Work closely with third-party agencies and production houses in building marketing/branding materials and running campaigns

🔘Customer Engagement

# Implement loyalty programs and other customer retention initiatives.

# Monitor online reviews and respond to customer feedback on platforms like Google and Instagram

# Organize events, tastings, or collaborations to engage with the community.

🔘Data Analysis and Reporting

# To generate insights & statistics by tracking the performance of marketing campaigns

# Prepare reports to measure ROI and identify areas for improvement.

# Monitor market trends and competitor activities to adjust strategies accordingly.

🔘Collaboration

# Coordinate with the operations team to ensure campaigns align with restaurant capacity and goals.

# Handle basic financial tasks related to marketing such as expense tracking, invoicing, budgeting, & reimbursements in collaboration with finance team

🔷QUALIFICATIONS

- Marketing Management Diploma or Degree

- Minimum 4-6 years of experience in Marketing within Hospitality industry

- Excellent oral (trilingual will be an advantage – English, Sinhala & Tamil) and written communication skills

- Proficiency in Social Media platforms and Marketing tools

- Strong organizational abilities and attention to detail

- Being a dynamic person with the ability to work under pressure

- Sound knowledge of Adobe Software will be an added advantage

If you’re looking for a excel your career with challenging role in a fast-paced environment, apply to join our growing team!

EMAIL your updated resume to the below ID - careers@streetburger.lk

or

Apply via - https://streetburger.lk/careers/

Subject line - "Senior Executive - Marketing"