Job Summary:
We are looking for a dynamic and results-driven Marketing and Business Development Manager to join our company. The ideal candidate will have a strong background in marketing, business development, and a passion for the fashion industry. As the Marketing and Business Development Manager, you will be responsible for developing and implementing marketing strategies to drive brand awareness, increase sales, and expand our customer base. Additionally, you will play a crucial role in identifying and pursuing new business opportunities to support the company's growth objectives.
Responsibilities:
Develop and execute comprehensive marketing plans and strategies to promote our fashion products and increase brand visibility.
Conduct market research and competitor analysis to identify market trends, consumer preferences, and potential business opportunities.
Collaborate with the creative team to develop compelling marketing materials, including product catalogs, brochures, digital content, and social media campaigns.
Manage and optimize digital marketing channels, including website, social media platforms, email marketing, and online advertising, to drive customer engagement and generate leads.
Monitor and analyze marketing campaign performance, track key metrics, and prepare regular reports to evaluate the effectiveness of marketing initiatives.
Identify and develop strategic partnerships with influencers, fashion bloggers, industry organizations, and other relevant stakeholders to enhance brand positioning and reach new audiences.
Lead the business development efforts by identifying new market opportunities, establishing and nurturing relationships with potential clients, and negotiating partnership agreements.
Participate in industry events, trade shows, and networking activities to promote the brand and expand professional networks.
Collaborate with cross-functional teams, including product development, sales, and operations, to ensure alignment of marketing and business development efforts with overall business objectives.
Stay up-to-date with industry trends, emerging technologies, and marketing best practices to drive continuous innovation and improvement.
Qualifications:
Bachelor's degree in marketing, business administration, or a related field. A master's degree is a plus.
Proven experience in marketing and business development roles, preferably within the fashion industry.
Strong knowledge of marketing principles, strategies, and tactics, with a track record of successful marketing campaign execution.
Experience in conducting market research, analyzing data, and identifying market trends and customer insights.
Excellent communication and interpersonal skills, with the ability to build and maintain relationships with internal and external stakeholders.
Strong analytical and problem-solving abilities, with the capability to interpret data and make data-driven decisions.
Proactive and results-oriented mindset, with the ability to work independently and manage multiple projects simultaneously.
Proficiency in marketing software and tools, such as Google Analytics, CRM systems, and marketing automation platforms.
Passion for fashion and a keen eye for emerging trends and consumer preferences.
Ability to thrive in a fast-paced and dynamic environment.
