Search Engine Optimization (SEO)
We are looking for a SEO Specialist with strong iGaming experience to lead and grow our organic visibility across casino, sportsbook, slots, and bonus-focused verticals. The primary responsibility is SEO, with additional working knowledge of SEM/PPC to support paid acquisition when needed.
This role is on-site and suited for someone with deep experience ranking in highly competitive iGaming markets.
Key Responsibilities
Lead and execute advanced SEO strategies across multiple GEOs.
Conduct extensive keyword research and develop data-driven SEO plans.
Optimize on-page elements: metadata, content structure, internal linking, schema.
Perform technical SEO audits (indexing, crawlability, Core Web Vitals, mobile).
Manage and refine link-building strategies and assess backlink quality.
Work closely with content teams to produce SEO-optimized content (reviews, slot pages, guides, news).
Monitor and report on rankings, organic traffic, conversions, and overall SERP performance.
Support multi-language and multi-region SEO initiatives.
Provide input and assistance for SEM activities (keyword expansion, campaign insights, performance checks).
Requirements
Bachelor’s Degree In related field.
5+ years of SEO experience within the iGaming industry (mandatory).
Strong understanding of casino, sportsbook, slots, and betting terminology.
Proficient with Ahrefs, Semrush, GSC, GA, Screaming Frog, and other SEO tools.
Solid understanding of SEM/PPC fundamentals (Google Ads, keyword bidding, CTR optimization).
Experience managing SEO across multiple GEOs and large content structures.
Strong analytical thinking, communication, and strategy-building skills.
Must be available for on-site work.
What We Offer
Negotiable & attractive salary based on experience.
Monthly gathering and team building activities.
Opportunity to work in a dynamic, fast-paced, international iGaming environment.
Professional growth and long-term stability.
