Longines Branded Ladies Watches A3

For sale by Choice.lk MEMBER26 Sep 5:44 pmRajagiriya, Colombo

Rs 2,700

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Based in Saint-Imier since 1832, the Compagnie des Montres Longines Francillon S.A. was among the world’s leading watch companies. In 2007, Longines had its 175th anniversary. The brand evolved from a comptoir[n 1] to a full-fledged manufacturing[n 2] operation and then back down to an établisseur[n 3] today, since the early 1980s, as a Swatch Group company.

The Longines’ story began in 1832, when Auguste Agassiz, brother of naturalist Louis Agassiz, found a job in the hamlet of Saint-Imier, joining Comptoir Horloger Raiguel Jeune (a trader of watch parts), in 1833 taking over the business when he and two of his associates set up a company named Comptoir Raiguel Jeue & Cie. The venture was run on the then-prevailing business model based on piecework by people making or processing watch parts in their own homes for the account of a jobber who delivered the blanks, or rough parts, and picked up and paid for the finished ones. The company soon found ways to sell its timepieces in distant markets, not least in the Americas.

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