Diploma in Marketing Management

For sale by OCBT Educational Group (Pvt) Ltd MEMBER16 Nov 9:16 amColombo 3, Colombo

Rs 45,000

Diploma in Marketing provides the opportunity to gain advanced knowledge of marketing management in practice. The diploma prepares candidates with strategic and analytical marketing skills and knowledge. The diploma covers the relevant concepts and theories of marketing, its process and environment, consumer behavior, market segmentation and marketing mix. Diploma in Marketing is open to everyone regardless of previous educational background. However, it may be of particular interest to:
Individuals responsible for marketing and sales management
A university student considering placements, careers in the field of marketing management and/or further study
Someone with general interest in marketing management.
Diploma in Marketing is accredited at Scottish Credit and Qualifications Framework (SCQF) level 6 (30credits) and benchmarked against European Qualifications Framework (EQF) level 4.

Course Content
Markets and Marketing
The Marketing Process: Strategy and Planning
Customer Focus: Costs and Benefits
The Marketing Environment
Customers, Buyers, Clients and Consumers
Market Segmentation and Positioning
Product
New Product Development
Place: The Importance of Distribution
Pricing
Pricing for Costs, Sales and Profit
Promotion
Selling and Direct Marketing

Entry Criteria : GCE O/L with 5 Credits including Mathematics & English OR Working Experience

Duration : 06 Months

Registration Fee : Rs.5,000

Total Tuition Fee : Rs.45,000

Examination Registration Fee: £99 (subject to change)

Examination Resit Fee: £49 (subject to change)

Examination : Student’s convenience time


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